Willow visuals

graphic design, calligraphy, illustration

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Archives for October 2015

Logo prettiness

October 8, 2015 | 2 Comments

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I really love this new trend of simple yet pretty logos. They are light, fresh and it´s just good to look at them. 😉

When I see a good, catchy logo on a business card, on a website or as a watermark on a photo, I straight away check the company´s site, Instagram, etc. So, let´s just say, the whole idea of this little piece of graphic totally works on me! The fact that the company took the effort to create something nice to represent their work gives me a good impression of the business. Of course everyone has his/her own style and taste. I guess the most important is to create something that you´re proud to use and something that resonates with your main audience.

I also have a thing for beautiful calligraphy logos. I love them because they are imperfect. There is something unique in those little flexes and lumps that automatically “happen” when writing with pointed-pen. Fair enough, these imperfections can be easily corrected digitally and the end result would be close to a font picked from an online library. Here again, it is the matter of style and taste.

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When I make a new design, I always try to use the best material to begin with: good quality paper, good nibs, deep and rich colored ink. Also, it takes some time to warm-up and let your hand draw the lines light and easy (for me it definitely does not happen in the early morning before breakfast 🙂 ). But there is no such thing as 100% perfect calligraphy. There are always little flexes, but it´s part of the handmade-charm. And that is what makes every single calligraphy unique.  🙂

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Here is one of my latest logo-projects made for Rita Miklán Photography. Rita is a talented and super-fun photographer living in Helsinki. She decided to refresh a little bit her company´s look, so she asked me to make something nice, simple, yet elegant. The only thing she specifically requested is the teal green color to her design. I am so-so glad that this little new flip to her brand made her very happy and excited! Go and check her website, Instagram and Facebook-page, she has some really amazing work to show! 🙂

-Petra

Categories - Calligraphy, Graphic design, Logo

Willow visuals is…

October 4, 2015 | Leave a Comment

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People often ask me where did the name “Willow visuals” come from? It´s very simple actually, but it needs a little bit of explanation.

For a very long time, I had been contemplating taking a turn in my career. I studied business and I have been working for companies for some time, but in the past years I realised that I wanted to do something more creative. Art (especially photography and illustration) has always been my passion. Besides working, I took art and photo classes that I really-really enjoyed, so little by little the idea of changing my career path towards photography and design felt like the right thing to do.

The final decision about taking the big step was during Spring 2015. I remember I was sitting in front of my almost ready business plan, staring at the blank space on the paper, where my company´s name was supposed to be. And then the inspiration came from the Spring bouquet next to me with beautiful willow branches. I liked the idea that Spring and willow symbolize. It´s taking a deep breath and have a new start, with a fresh look to the future. 🙂 So at that moment half of the name was born. “Visuals” came later, when I decided that I wanted to combine photography, illustration and graphic design in my work.

I know, that a lot of photographers and visual artists use their own name for their business. I chose another way, because I feel that “Willow visuals” is simply the perfect fit for what I am doing and why I am doing it. So here I am now and I´m very happy and excited about this new beginning. 🙂

– Petra

Categories - business, personal, willow visuals

Hello World! :)

October 4, 2015 | Leave a Comment

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So the day has arrived, my blog is finally here, it´s online! 🙂 Such an exciting time for me!! For the last some months I have been in a deep creative mode trying to put together every little piece of this site. I´ve been editing, browsing through template options, choosing colors, changing stuffs…and it was worth all the effort!! I couldn´t be happier with the result, which is now here for You.

It´s here to share with you my work, my passion, my art, my vision and style.

All in all, I would like to welcome you to my new world, welcome to Willow visuals! 🙂

– Petra

p.s.: Little by little I edit the site to make it prettier and easier to navigate, so if you find any bug, please let me know. 😉

Categories - business, personal, willow visuals

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